How do you break away from the standardized codes of social networking? By creating a visual identity for videos posted on social medias.
Here is “Toktoks”, a toolbox for graphically dressing up Julien Bobroff’s Tiktoks and Instagram channels.
In addition to the classic graphic elements of a visual identity (colors, typography, etc.), we also had to imagine media specific to the uses of social networks, in particular :
• A collection of custom-designed animated GIFS
• The ability to dress up existing GIFS
• Inserts designed to highlight formulas, numbers and quotations
• Ornate green backgrounds for your own inlays
A collection of custom animated GIFS
Filters for existing GIFs
Green screens to manipulate
A guideline to help with video editing
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Imagined and designed by Juliette Nier in La Physique Autrement’s team (Université Paris-Saclay, CNRS).
With the precious tips of Julien Bobroff, Anaïs Vergnolle and Lou-Andréas Etienne
It was supported by the Fondation Paris-Saclay’s “La Physique Autrement” Chair, and by the Air Liquide group and Crédit Agricole – CIB.
It was carried out on the premises and with the technical resources of the Centre d’Expérimentation Pédagogique of the Institut Villebon – Georges Charpak.
Thanks also to Frédéric Bouquet, Marie Gandon and Marie Jouble